本文采用文獻(xiàn)資料、調(diào)查問卷、訪談法、數(shù)理統(tǒng)計法等方法，通過對對鎣華山景區(qū)旅游資源、景區(qū)經(jīng)營現(xiàn)狀、客源市場等方面的調(diào)查與分析；發(fā)現(xiàn)鎣華山風(fēng)景區(qū)存在知名度不高、景區(qū)活動項目單一、管理人才匱乏等問題。建議利用小三環(huán)的修建，宏達(dá)公司大力投資這一有利時機(jī)。大力發(fā)展鎣華山風(fēng)景區(qū)，打造優(yōu)勢產(chǎn)品，提高服務(wù)質(zhì)量，將鎣華山打造成為一個新的旅游亮點，使之成為德陽市旅游產(chǎn)業(yè)中牽動國民經(jīng)濟(jì)快速增長的支柱產(chǎn)業(yè)和新的經(jīng)濟(jì)增長點。

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The article based on the data by documentary, questionnaire, visit with talk, symbolic statistic and other ways, after investigation and analysis in the sightseeing area of Ying Hua Mountain on touring resources, status of management, resources of tourists to the markets and etc, find out that it had some disadvantages, such as the sightseeing area of Ying Hua Mountain was unfamiliar to national and world-wide tourists, it’s also in blankness on project of touring activity, and in lack of talent persons on management and so on。 The suggestions are to take an occasion on the rebuilt project of inner Third Ring Road and capital actively invested by Hong Da Company, great efforts should be made for developing sightseeing area in Ying Hua Mountain, creating preponderant products, improving the quality of services, to develop the Ying Hua Mountain as a new highlight star on tour, to make it become one in touring industry of De Yang city that may be a support industry to lead the national economic growth rapidly, and it may become a new power of sustained economic growth。 。